Uniworld Boutique River Cruises just announced a new program in the works: “U BY UNIWORLD” targeting active travelers between the ages of 18 and 40. Plans include the redesign of two Uniworld ships, the River Baroness and River Ambassador, to create a more contemporary look with features like communal tables for dining, hip cocktails and international DJ’s on board while sailing on Europe’s major rivers. The focus is to be on adventurous excursions and experiences in exciting cities like Paris, Amsterdam and Budapest, with extra time spent in port so passengers can check out the nightlife and restaurant scene.
“U BY UNIWORLD is poised to define the river exploring experience for an entirely new demographic,” said Brett Tollman, Chief Executive of The Travel Corporation (TTC), the parent company of Uniworld as well as youth-focused tour operators Contiki and Busabout,
Uniworld hasn’t released many details yet, but the idea is very intriguing and we’re eager to see where it goes. The line promises to share more info in early 2017; the first cruises are set to debut in early 2018 and go on sale in March 2017. Stay tuned.
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